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10 Hot Digital Marketing Terms You Need to Know in 2018
10 Hot Digital Marketing Terms You Need to Know in 2018 Have you considered adding the power of artificial intelligence (AI) to your inbound marketing campaigns? Are you calculating keyword proximity to boost your SEO results? Have you leveraged the power of lookalike audiences on Facebook’s advertising platform? Are you optimizing your AdWords rating by working to boost your Quality
18 Tips To Make Your Marketing Efforts Soar In 2018
18 Tips To Make Your Marketing Efforts Soar In 2018 Marketing doesn’t really have to be expensive or hard. Sometimes the simplest ideas are the most effective. As you will be preparing for 2018, here are 18 marketing tips to help your business stand out (even on a low budget) in the new year: 1. Know your “why.” It is
What is Brand Identity and why is it important to my business?
What is Brand Identity and why is it important to my business? What is brand identity? Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colors and shapes or graphics you use, and the type of language you use (your “tone of voice”).
The Importance of Your Website to Your Marketing Strategy
The Importance of Your Website to Your Marketing Strategy How important is your website to your digital marketing strategy? The answer is: very. Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products,
Is SEO Still Relevant in 2018?
Is SEO Still Relevant in 2018? Search engine optimization (SEO) is the process of helping your website appear in the results of search engines like Google. It requires knowledge of ever-changing search engine algorithms, which can be quite an undertaking. Because of this, most people have very little understanding of what it takes to rank highly in search engines. Even search
6 Powerful Tools To Drive Your Video Marketing in 2018
6 Powerful Tools To Drive Your Video Marketing in 2018 Use these video marketing tools to power your video marketing strategy for 2018 and beyond. Video is the marketing juggernaut that continues to grow year over year. There are countless ways to leverage video for branding, to use video for all of your content marketing, and a wide range of experts to follow
Six Tips for a Successful SMS Marketing Campaign
Six Tips for a Successful SMS Marketing Campaign Here’s a massive statistic: 8.6 Trillion text messages are sent every year on average. 6 Billion per day in the US alone. That’s over 20 times the number of Tweets and 12 times the number of Facebook messages sent daily. With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely
The Importance of Video Marketing in 2018
The Importance of Video Marketing in 2018 Every year, it seems like video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts: newsletters, landing pages, blogs, etc. Truth be told, video is ALREADY a big thing and if you haven’t embraced it by now then you
Twitter Tests Two New Interactive Options, Including Encrypted DMs
Twitter Tests Two New Interactive Options, Including Encrypted DMs Twitter’s reportedly working on two new features which could broaden your interactive options in the app. The first, as reported by TechCrunch, is encrypted DMs, with a test template of the new option spotted in the back-end code of the Android version by user Jane Manchun Wong. For those unaware, encryption
WHY YOU SHOULD USE TEXT MESSAGES IN YOUR MARKETING CAMPAIGNS
WHY YOU SHOULD USE TEXT MESSAGES IN YOUR MARKETING CAMPAIGNS You’re lying in bed, half asleep, and you hear that familiar ding. No matter how sleepy you are, you roll over and quickly check your phone. Put simply, that’s the power of a single text message. In a digital world full of likes, follows, emails, and notifications, arguably no sound
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