Tips and Tricks

13
Jun

3 practically painless ways to expand your network

3 practically painless ways to expand your network Say the word “networking,” and most of us die a little inside. However, there are a few simple steps to take to broaden and deepen your ties, says business school professor Tanya Menon. I started teaching business school 17 years ago, and I’ll often run into my students years and years later.

Read more

31
May

7 Epic Inbound Marketing Resources Every Business Can Learn From

7 Epic Inbound Marketing Resources Every Business Can Learn From I like to think of inbound marketing as the true charmer of digital marketing. But before you become horrified and start imagining broken promises and angry customers left disillusioned and disappointed, let me explain a little further…Inbound marketing delivers on its promises. It helps businesses understand what people want, need

Read more

31
May

10 Hot Digital Marketing Terms You Need to Know in 2018

10 Hot Digital Marketing Terms You Need to Know in 2018 Have you considered adding the power of artificial intelligence (AI) to your inbound marketing campaigns? Are you calculating keyword proximity to boost your SEO results? Have you leveraged the power of lookalike audiences on Facebook’s advertising platform? Are you optimizing your AdWords rating by working to boost your Quality

Read more

24
May

18 Tips To Make Your Marketing Efforts Soar In 2018

18 Tips To Make Your Marketing Efforts Soar In 2018   Marketing doesn’t really have to be expensive or hard. Sometimes the simplest ideas are the most effective. As you will be preparing for 2018, here are 18 marketing tips to help your business stand out (even on a low budget) in the new year: 1. Know your “why.” It is

Read more

24
May

What is Brand Identity and why is it important to my business?

What is Brand Identity and why is it important to my business? What is brand identity? Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colors and shapes or graphics you use, and the type of language you use (your “tone of voice”).

Read more

24
May

The Importance of Your Website to Your Marketing Strategy

The Importance of Your Website to Your Marketing Strategy How important is your website to your digital marketing strategy? The answer is: very. Your website is the place where most people will interact with your business. Both your online and offline marketing activities will most likely send users to your website. Whether it’s to get information about your services and products,

Read more

17
May

Is SEO Still Relevant in 2018?

Is SEO Still Relevant in 2018? Search engine optimization (SEO) is the process of helping your website appear in the results of search engines like Google. It requires knowledge of ever-changing search engine algorithms, which can be quite an undertaking. Because of this, most people have very little understanding of what it takes to rank highly in search engines. Even search

Read more

17
May

6 Powerful Tools To Drive Your Video Marketing in 2018

6 Powerful Tools To Drive Your Video Marketing in 2018 Use these video marketing tools to power your video marketing strategy for 2018 and beyond. Video is the marketing juggernaut that continues to grow year over year. There are countless ways to leverage video for branding, to use video for all of your content marketing, and a wide range of experts to follow

Read more

17
May

Six Tips for a Successful SMS Marketing Campaign

Six Tips for a Successful SMS Marketing Campaign Here’s a massive statistic: 8.6 Trillion text messages are sent every year on average. 6 Billion per day in the US alone. That’s over 20 times the number of Tweets and 12 times the number of Facebook messages sent daily. With all the messaging going on, it’s no wonder marketing teams are finding SMS marketing to be extremely

Read more

9
May

The Importance of Video Marketing in 2018 

The Importance of Video Marketing in 2018 Every year, it seems like video is poised to become the next big marketing tactic to pull off record engagement on social media and conversions across various digital outposts: newsletters, landing pages, blogs, etc. Truth be told, video is ALREADY a big thing and if you haven’t embraced it by now then you

Read more