Why Google is Forcing You To Have SSL Certificates on Your Websites
Don’t have an SSL Certificate? Google is going to flag your website this year!
We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity.
Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, earlier this year, Google will flag all the unencrypted internet by the end of 2017.
Google will flag 2/3rd of the web as unsafe.
This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar.
When Do You need to Worry About SSL?
With Chrome version 62 being released, websites with any kind of text input will need an SSL certificate.
- Does your website takes text inputs in the form of login panels, contact forms, search bars, etc.
- Is your website on HTTP://?
If it’s a YES to both these questions, you need to install SSL to avoid any risks or warnings. If you don’t implement SSL soon, your visitors will see a “Not Secure” warning on visiting your site.
What is SSL Certificate? And How it Works?
That’s your electronic passport!
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.
SSL Certificate has following information:
- Name of the holder
- Serial number and expiration date
- Copy of the certificate holder’s public key
- Digital Signature of the certificate-issuing authority
Why are SSL Certificates Critical?
Here are some of the reasons to have SSL Certificates:
1. Encrypts Sensitive Information
The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
2. Protects You From Cybercriminals
They are clever!
According to Cybersecurity Ventures, cybersecurity damages will cost the world over $6 trillion annually by 2021.
It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate. They will identify weakness(es) in your network…mostly, when information is transmitted. Recently, the black eye masked people have been refining malicious strains that are specifically designed to capture data while moving between destinations. (Told you, these people are clever!)
You surely can protect yourself from this mess by installing SSL certificates that offer a vital means of defending against transit-based hacks.
3. Builds Trust & Brand Power
With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. Well, if I as a customer will see that on your website, I will be assured that my information is traveling safe.
Undoubtedly, this will add brand power and boost the credibility of the brand.
Before Google flags your website, secure it today with SSL Certificates.
Call Elkmont Media for all of your digital marketing needs, including: social media, website design, SMS, text message marketing, video, and email marketing.
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