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5 Social Media Trends to Expect in 2018
5 Social Media Trends to Expect in 2018 It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018. But before you finalize your social media strategy for the
Is Instagram’s popularity declining with new algorithm?
Is Instagram’s popularity declining with new algorithm? One year after Instagram abandoned the chronological feed, we look at the repercussions of the app’s new algorithm “Have you seen my latest post? No? That’s because Instagram sucks now.” These were the words shared by Dubai fashion blogger Zahra Khalil on Instagram Stories a couple of weeks ago. Many share the same
5 marketing technology trends CMOs need to master for 2018
5 marketing technology trends CMOs need to master for 2018 As we enter into 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead. As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your budget. Technologies considered
SMS Marketing Best Practices
SMS Marketing Best Practices Introduction to Best Practices for SMS or Text Marketing Campaigns SMS marketing, also known as text message marketing, can be a powerful way to reach customers and clients. But with great power comes great responsibility. There are certain laws, rules, and guidelines you should adhere to while wielding the power of text marketing. Papa John’s was hit
10 Trends That Will Shape Marketing In 2018
10 Trends That Will Shape Marketing In 2018 The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks. In the past 12 months we have witnessed many developments that will surely shape the future of marketing. First, artificial intelligence—along with its promise to spark a creative revolution—will lead to
Six Digital Marketing Trends To Watch In 2018
Six Digital Marketing Trends To Watch In 2018 ‘Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and how to apply them. 1. ‘Mobilfication’
Five Killer Social Media Marketing Tools You Need to Use Right Now
Five Killer Social Media Marketing Tools You Need to Use Right Now While the future of social media marketing remains uncertain, there’s no denying it has affected the way businesses market their brands in a tremendous way. As organizations continue to increase their spending on social media marketing, the pressure is on social media managers to ensure that each dollar spent generates
How Much Does Leaving My Computer On Cost?
Do you leave your computer on at home or work 24 hours a day, 7 days a week? That is equivalent to leaving THIRTEEN 60 watt lights on all of the time! How much do you think that costs per month on your electric bill? On average, leaving your computer on all of the time costs $58.40 on your electric
Should Employers Ban Email After Work Hours?
Post by Right Nerd. Like many of you, I often work outside of regular office hours while at home, in the airport, and sometimes on vacation. Mobile technology has created a “new normal” work life for a lot of us: Gallup’s research reveals that nearly all full-time U.S. workers (96%) have access to a computer, smartphone, or tablet, with 86% using a
Snapchat Makes Messages Disappear
Snapchat, a time-limited message-sharing app, has allegedly turned down billion-dollar offers from Facebook and Google. Never post anything to social media that you wouldn’t want your mother to see. A pretty good rule of thumb, if you assume a particular post will linger in perpetuity. A new app called Snapchat, however, argues that some photos and messages should not stay with
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