Tips and Tricks

5 marketing technology trends CMOs need to master for 2018 As we enter into 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead. As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your budget. Technologies considered

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SMS Marketing Best Practices Introduction to Best Practices for SMS or Text Marketing Campaigns SMS marketing, also known as text message marketing, can be a powerful way to reach customers and clients. But with great power comes great responsibility. There are certain laws, rules, and guidelines you should adhere to while wielding the power of text marketing. Papa John’s was hit

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These 9 SEO Tips Are All You’ll Ever Need to Rank in Google Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won’t protect you from crashing and burning. But it will help ensure that your

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14 Essential Tips for an Engaging Facebook Business Page   Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo,

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7 Marketing Tips to Help Grow Your Brand on Instagram Opinions expressed by Entrepreneur contributors are their own. It’s no secret that your business needs to be active on Instagram — with more than 500 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world.In order to improve your Instagram marketing, you need

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10 Trends That Will Shape Marketing In 2018 The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks. In the past 12 months we have witnessed many developments that will surely shape the future of marketing. First, artificial intelligence—along with its promise to spark a creative revolution—will lead to

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Six Digital Marketing Trends To Watch In 2018   ‘Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and how to apply them. 1. ‘Mobilfication’

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21 Social Media Marketing Tips You Can’t Live Without   Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success,

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Five Killer Social Media Marketing Tools You Need to Use Right Now While the future of social media marketing remains uncertain, there’s no denying it has affected the way businesses market their brands in a tremendous way. As organizations continue to increase their spending on social media marketing, the pressure is on social media managers to ensure that each dollar spent generates

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Top 10 Reasons for Using Social Media As our latest social report shows, 40% of internet users are most likely to use social networks to keep in touch with what their friends are doing, making this the top reason for social media use on a global scale. Beyond this, internet users are mostly using social media to fill up spare time or

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