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Facebook F8 2018 Keynote recap: Everything Zuckerberg and co. announced The 2018 Facebook F8 developers conference is officially underway. Although the conference is meant primarily for developers, the keynote often gives us a good idea of what to expect from Facebook, Instagram, and other subsidiaries. Here’s everything we learned from the Facebook F8 Keynote address. FACEBOOK Clear History Not unexpectedly, privacy played

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How Important Is SEO in 2018? 4 Trends That Suggest Big Changes We are five months into the new year and with that folks are locking in their digital strategies and goals. The question of the importance of SEO rears its head at least once a year as folks scramble to understand what the channel means to their business and

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From video chat to AR filters, Instagram builds long list of new tools Instagram’s camera will soon be good for much more than sharing snapshots and Stories, as the photo-sharing platform dips into video chat and more augmented reality filters. On Tuesday, May 1, during the Facebook F8 conference, Instagram announced a list of new changes coming to the platform, including a

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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people

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Why is video marketing so powerful?   Over recent years video marketing has developed to become one of the most influential marketing tools across multiple platforms. 2018 is seeing a surge in video use for businesses in a range of different ways. Over recent years video marketing has developed to become one of the most influential marketing tools across multiple

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What is a Chatbot and what are they used for?     The word chatbot could be an alien term to many of you, but this growing form of marketing was actually developed over 50 years ago. ELIZA was developed in 1966 as the first chatbot to connect people with technology. Some years later and with vast improvements companies have

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Should You Be Using Facebook Business Manager?     You may have heard people talking about Facebook Business Manager but do you understand if you should be making the move or staying where you are with Facebook management First, we need to understand what Facebook Business Manager actually is. Facebook Business Manager is a dashboard that provides you and your team

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Pros and Cons of an Instagram Business Profile Should you really change your Instagram profile from personal to business? Will your engagement drop? There are pros and cons to both. But a business profile on Instagram is definitely something a company should consider since as of July 2017, over 15 million businesses had made the switch to an Instagram business

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Keyword Optimization: Why Optimizing for the Right Keywords is ‘Do or Die’   Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website. Keyword search optimization is a critical step in initial stages of search engine marketing, for both paid and organic

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The State of Video Marketing in 2018    It’s the start of a new year, and there couldn’t be a better time to look ahead at what the next 12 months might hold for video marketers. We’ve just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year

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